cosméticos para homens

Men Care: As novidades e tecnologias em produtos para homens

“Segundo mercado mundial de men care, o Brasil oferece muitas oportunidades para a indústria de personal care. Empresas atentas têm desenvolvido novos produtos para o homem que se cuida, se valoriza e deixou para trás o machão”, reforça Raquel Silva, gerente de negócios de personal care da Dinaco. Raquel reconhece que entender profundamente a “persona” do homem […]

Muito mais que barba, cabelo e bigode

Os produtos for men não são mais itens para suprir necessidades de higiene. Com a entrada das gerações Millennials e Z no mercado consumidor, o mercado masculino está indo além do tradicional “barba, cabelo e bigode” e apresenta crescente demanda nos setores de cosméticos, higienização, cuidados com a saúde e bem-estar. Produtos para homens. Ou […]

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