fevereiro 2021

Slow Beauty: consumo consciente do campo ao oceano

Mariana Guimarães, coordenadora de Negócios de Personal Care da Dinaco, comenta a tendência: “É hora de desacelerar. Na contramão do consumo em excesso e desenfreado, o conceito slow beauty propõe olharmos o autocuidado de uma forma mais gentil. Baseado na sustentabilidade, consumo consciente e saúde, os adeptos desse movimento procuram conhecer melhor os produtos que […]

Pós-Química

Mais de 60% das brasileiras realizam tratamentos químicos nos cabelos, segundo dados da Kantar (referentes a 2018). “Tais procedimentos afetam as propriedades mecânicas, gerando danos na fibra capilar e, consequentemente, comprometendo a arquitetura original do cabelo”, ressalta Milett Quintero, coordenadora de Marketing e Comunicação da Novachem – distribuída com exclusividade no Brasil pela Dinaco. Carlos […]

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