setembro 2019 – DINACO

Muito além do verde

Segundo o Mintel, 22% dos brasileiros dizem estar dispostos a pagar mais por produtos de marcas que respeitem o meio ambiente. E como evidenciar ao consumidor esse respeito ao meio ambiente? Há diferentes práticas, mas uma que tem ganhado força no mercado de Cosméticos no Brasil é a adoção de ingredientes verdes, naturais, orgânicos, veganos […]

Dinaco na in-cosmetics Latin America

Para identificar qual ingrediente terá mais apelo para o mercado, é necessário analisar os desejos e aspirações do consumidor. Se por um lado essas preferências variam entre pessoas, por outro lado tendem a ser semelhantes quando analisamos gerações. Na in-cosmetics de 2019 a Dinaco trouxe em seu stand espaços ambientados para cada geração, além de […]

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